Beyond any doubt, Edition Patrick Frey has become one of the most important Swiss publishers of art books since its foundation in 1986 and enjoys an international reputation. Edition Patrick Frey serves as a platform for young, aspiring artists and thus engages in arts promotion. It also maintains long relations with renowned artists. In 2013, ATTRIBUTE implemented a first online shop for Edition Patrick Frey in collaboration with Thierry Blancpain and another complete redesign with Christof Täschler in 2021. The declared aim: To make the feel of art books perceptible online. By now, Edition Patrick Frey is a long-standing partner of ATTRIBUTE.